Trust builds relationships.
Trust is the first capital in the financial services sector and, for us, it culminated in echoes of “Humara Bajaj” (Our Bajaj) in the late 1980s. Bajaj soon became synonymous with trust and quality in the 1990s and the decades that followed, keeping people and innovation at the forefront.
Today, Bajaj continues to uphold this ethos, while establishing itself as a leading player in Alternative Investment Funds with Bajaj Alts.
History of Bajaj Finserv Group
1926
Jamnalal Bajaj founds the Bajaj Group, establishing a legacy of trust and nation-building.
1987
Bajaj Auto Finance incorporated.
2001
Established Bajaj General Insurance and Bajaj Life Insurance.
2007
Financial services business demerged and Bajaj Finserv was formed.
2010
Rebranded from Bajaj Auto Finance into a diversified NBFC.
2014
Strengthened the group's digital financial services platform.
2017
Bajaj Housing Finance founded.
2019
Expanded into investment and broking services.
2020
Entered digital healthcare and wellness ecosystem.
2021
Entered asset management business.
2023
Expanded into Bajaj Technology Services.
2025
Bajaj Alts launches.
2026
Completed 100 years as one of India's largest conglomerates.
As a tech-enabled, alternatives platform, we combine customer centricity with a growth mindset. Dedicated to helping investors build long-term wealth through carefully crafted investment strategies.
Positioned for Excellence
Bajaj Alts, a wholly owned subsidiary of Bajaj Finserv Limited, is an alternative investment management platform focused on creating sustainable long-term value for investors by building strong businesses that deliver enduring results.
Our Edge
- Powered by the Group's evolving AI and data infrastructure
- Technology-driven insights for sharper decisions and transparency
- Not limited to monoline products
- Focused on achieving targets through diversified strategies
- Designed to deliver consistent alpha across market cycles
- Decades of rich experience across fund management, capital markets, alternatives, and leadership
- Access to select early-stage and growth opportunities through the Bajaj Group's business ecosystem and relationships
- Significant skin in the game with sponsor commitments
Our Offerings
Spearheaded by Industry Experts
Anchored by Bajaj Finserv Group’s
Heritage
Governance ethos
Financial strength
And deeply committed to
Principles of transparency
Prudent risk management
Disciplined investing
Guided by a Century of Perspective
Speaking to a new India.
with the wisdom of a century.
From the trusty two wheelers which have propelled the aspirations of its people to creating a diversified presence across financial services and consumer ecosystems, the Bajaj Group has been a part of India’s nation-building right from the pre-Independence era.
The spirit of ‘Har Ghar Bajaj’ reflects the Group’s presence across everyday aspirations and financial journeys, with its ecosystem today reaching 1 in every 3 households. This legacy of trust, scale, and continuity forms the foundation from which Bajaj Alts approaches alternative investing.
1.4 billion
people consider
Bajaj their own
100 million
customers trust
Bajaj Finserv
And Bajaj Alts inherits this legacy.
Bajaj Alts is a modern alternatives platform that is anchored around the lived wisdom of 100 years since 1926.
Trust That Walks With You
The platform intends to commit proprietary capital across strategies, creating meaningful alignment of interests alongside investors and reinforcing conviction and long-term commitment in the investment approach.
As India’s alternatives landscape evolves and investor preferences become increasingly sophisticated, the focus remains on offering differentiated opportunities supported by institutional governance, disciplined execution, and a long-term perspective.
This approach reflects a simple belief: enduring partnerships are strengthened when commitment is shared.